How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line
SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel...
View Article6 Beauty Brands Launching At Sephora
Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster. At Beauty Independent, we’ve chronicled...
View ArticleSephora Spotlights Textured Haircare Brands In New Displays
Sephora is making a strong statement that mass-market chains and beauty supply stores shouldn’t have a stranglehold on the textured haircare category with new displays spotlighting textured haircare...
View ArticleSkin Laundry Rebrands As It Plots Coast-To-Coast Expansion
Skin Laundry is getting a facelift as it primes explosive growth. The laser facial company has rolled out a new website and marketing campaign called Fresh Faces featuring photos and video...
View Article7 Beauty Brands Launching At Walmart
Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have...
View Article9 Beauty Brands Launching At Ulta Beauty
After onboarding powerhouses Sol de Janeiro, Ole Henriksen and Charlotte Tilbury along with upstarts Dime and CurlMix earlier this year, Ulta Beauty is adding brands to help it respond to beauty’s...
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